Partnering with a production house and Netflix, we helped bring to life a fully remote campaign capturing real fan reactions to Gunjan Saxena: The Kargil Girl and Stranger Things. The challenge wasn’t just creative — it was logistical down to the last detail. We began by carefully casting real viewers, running interviews, questionnaires, and shortlists to find voices that felt authentic and personal. With no sets, no crews on the ground, the entire shoot was run remotely — guiding participants across the country to frame themselves, light their homes, and hit record. The campaign ran across multiple time zones, with teams spread between continents — but the coordination never missed a beat. Every step was powered by planning, patience, and trust between Netflix, the agency, and all of us behind the scenes. Looking back, this wasn’t just a project. It was a quiet reminder that stories can still move us — even through a screen — and that meaningful work is always possible when teams come together with clarity, empathy, and intent.