Volkswagen-Innovation
Play Button

Volkswagen-Innovation

Videos

Volkswagen-Innovation

Some shoots are remembered for their precision, others for their heart. The Vento launch film, directed by Sebastian Strasser and produced by Radical Media, had both.

Set inside an immaculately maintained and fully operational car factory, the film needed to reflect the Vento’s promise—of engineering excellence, understated elegance, and quiet confidence. From the start, the production was all about control and detail. Shooting in a functioning facility came with challenges—timing, coordination, and keeping the space spotless while working at scale. Casting was also key. The film required authentic, relatable faces that reflected the Vento’s ethos and connected emotionally with Indian audiences. And then, there was the World Cup. With football fever high, we brought in a large-screen TV to the set so the director and football-loving crew could watch matches between takes. A small touch that brought big smiles—and reminded us how even on high-pressure shoots, the spirit of the team carries everything. This was a special one. A film that marked the launch of a marquee car in India, with a production that mirrored the very values Volkswagen stands for: precision, quality, and care

More Work

Payal Khandwala-Museum

Images

Payal Khandwala-Museum

Tilfi Banaras – Banaras, Bombay

Images

Tilfi Banaras – Banaras, Bombay

Sunday

Images

Sunday