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Payal Khandwala-Museum

This production began as something else entirely — a shoot with an Olympic athlete visiting India. When schedules shifted, the idea stayed: a space that felt still, sculptural, and museum-like. With no perfect location in sight, we built one from scratch.

An old warehouse was reimagined as a curated environment. Sculptural pieces were designed to echo the brand’s focus on form and silhouette. The space came with its own challenges — layers of dust, uneven floors, no lighting. Before the art direction could begin, water tankers were brought in just to prep the ground.

What followed was quiet choreography. Teams across departments moved as one — lifting, adjusting, repositioning a monumental staircase to get the frame just right. No cues, no delay — just shared understanding.

Some shoots come fully formed, others need to be shaped from the ground up. This was the latter — a reminder that transformation isn’t always about spectacle, but about intent, effort, and people moving with the same purpose.

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Payal Khandwala-Museum

The Team

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